Orion Advisor Solutions Merges with Brinker Capital Inc., Backed by Reinvestment from TA Associates and New Support from Genstar Capital Inc.
We are thrilled to announce that our existing financial partner, TA Associates and new financial partner, Genstar Capital, has decided to reinvest in the future of our business. This newly formed partnership has empowered us to move quickly and merge with one of the industry’s most successful investment management firms, Brinker Capital Inc.
The decision to pursue a merger with Brinker Capital is an opportunity for Orion to pair our existing open architecture TAMP with Brinker Capital’s deep and tenured investment expertise and strong, proprietary asset management strategies and capabilities.
About Brinker Capital
Founded in 1987 by Charles Widger, Brinker Capital supports over 5,500 advisors and 60,000 end investors, with over $25B in assets under management. The privately held firm is based in Berwyn, PA, just a short drive from our own King of Prussia office, in an area where we already enjoy solid relationships with our advisors.
Brinker Capital brings deep and valuable expertise in a multi-asset class investment philosophy to support a range of evolving investor needs, including wealth accumulation, risk-based and income-oriented strategies, among others. Additionally, their high-touch, customized investment portfolio complements Orion’s open architecture framework and bolsters their capabilities across the full spectrum of asset management options available to advisory firms.
This new partnership will make it easier and more attainable for independent and growth-minded advisors and firms to achieve their unique vision for success by expanding the distribution of technology, investment solutions, and most importantly, a complete end-to-end process created to transform the advisor/client relationship.
As an Orion advisor, you will soon have access to a number of Brinker Capital’s unique solutions, including their:
- Comprehensive High-Net-Worth Offering, through its Wealth Advisory service providing advisors with a bespoke investment solution to meet the specialized needs of high-net-worth and institutional investors. The offering includes access to a dedicated portfolio management team, tax management, and specialized service offerings, including ESG, banking and lending, and trust services.
- Behavioral Innovation Lab, providing advisors with the tools, training, and technology for the practical application of behavioral finance—an increasingly popular and innovative approach for offering financial advice and delivering a tailored client experience that, with the support of Orion, will become a predictive model for identifying points within the advisor-client relationship that need attention, especially during times of great market volatility.
- Proprietary Investment Strategies, offering deep investment expertise and capabilities, most notably utilizing an institutional multi-asset class investment approach that applies the principles of diversification, innovation, and active management to help investors achieve better outcomes. Brinker Capital’s Destinations mutual fund portfolios have more than $12 billion in assets and a 25-year track record.
Unifying Orion and Brinker Capital
As part of our effort to reinforce the Orion brand, clarify our market position, and offer our advisors a fully comprehensive experience, Brinker Capital’s investment management capabilities will be unified with those of CLS Investments. Both will be integrated into the Orion brand family under the name Brinker Capital Investments, leveraging the great synergies that exist between the two companies and bringing together two of the industry’s most well-respected—and tenured—investment management businesses to support the evolving needs of advisors and investors.
We are thrilled to bring Brinker Capital into the Orion family, and we’re so excited to be able to offer you a host of new solutions and capabilities once the legal proceedings following the acquisition deal close in Q3.